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(The Hosting News) – A new report released by Nielsen Online shows that Americans are spending the bulk of their time on the internet on social networking sites. Although the trend is nothing new, the numbers have been showing a constant increase.
According to the report, in 2009 social networks took up 15.8 percent of our online usage. However, that figure has now grown to 22.7 percent, showing a 43 percent increase in a year. Meanwhile, two other categories – video/movies and online games – both saw double-digit gains in usage time, 12 percent and 10 percent, respectively.
The two categories that took the biggest hits were e-mail and instant messaging which are down 28 percent and 15 percent.
The Nielsen report also notes that the Web usage habits change in the mobile landscape. The report states:
The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.”
Likewise, music and video/movies on mobile also saw increases of more than 20 percent in share of activity, compared to a year ago. Again, there are only so many hours in a day so, when one category gains, another must lose. On the mobile side, news/current events and sports destinations saw drops of more than 20 percent in share of time.
On the other hand, when you consider that users now have Internet access on their mobile devices, it can create a shift in habits that would explain the shifts that Nielsen is seeing. For example, it seems that if a user can spend time hammering away at e-mail on a mobile device while waiting in line at the bank or during the subway ride home, they don’t need to bother with that from their home PCs and can instead spend time interacting on Facebook or otherwise use the home PC as an entertainment device.
People Spending More Time on Social Network Sites than with Email
(The Hosting News) – A new report released by Nielsen Online shows that Americans are spending the bulk of their time on the internet on social networking sites. Although the trend is nothing new, the numbers have been showing a constant increase.
According to the report, in 2009 social networks took up 15.8 percent of our online usage. However, that figure has now grown to 22.7 percent, showing a 43 percent increase in a year. Meanwhile, two other categories – video/movies and online games – both saw double-digit gains in usage time, 12 percent and 10 percent, respectively.
The two categories that took the biggest hits were e-mail and instant messaging which are down 28 percent and 15 percent.
The Nielsen report also notes that the Web usage habits change in the mobile landscape. The report states:
The way U.S. consumers spend their Internet time on their mobile phones paints a slightly different picture to that of Internet use from computers. In a Nielsen survey of mobile web users, there is a double-digit (28 percent) rise in the prevalence of social networking behavior, but the dominance of email activity on mobile devices continue with an increase from 37.4 percent to 41.6 percent of U.S. mobile Internet time.”
Likewise, music and video/movies on mobile also saw increases of more than 20 percent in share of activity, compared to a year ago. Again, there are only so many hours in a day so, when one category gains, another must lose. On the mobile side, news/current events and sports destinations saw drops of more than 20 percent in share of time.
On the other hand, when you consider that users now have Internet access on their mobile devices, it can create a shift in habits that would explain the shifts that Nielsen is seeing. For example, it seems that if a user can spend time hammering away at e-mail on a mobile device while waiting in line at the bank or during the subway ride home, they don’t need to bother with that from their home PCs and can instead spend time interacting on Facebook or otherwise use the home PC as an entertainment device.
Source: People Spending More Time on Social Network Sites than with Email
Press releases are becoming a popular and effective method for search engine optimization. This technique will increase your search engine results page (SERP) as well as increase your presence on the web. Given this change, press releases should be a part of everyone’s search engine optimized campaign.
The Advantages of Press Releases
The circulation of a press release is an effective way to promote your company and advertise promotions, sales, major news breakthroughs and accomplishments. Journalists, bloggers and websites are constantly searching the web for news content; this is a great way to build backlinks to your site. Once they find your press release, it will be transferred across the global web.
Additionally, a quality press release will result in authority and niche sites picking up the article. This means you’ll have a well-establish, Google popular website linking to your creation thus increasing search results and ultimately traffic.
Methods of Distribution
There are a few methods for distributing press releases. First, try to post to different websites, blogs and other media outlets. Other options include distributing the release to PRWeb or Send2Press. There are different pricing plans to enable to site to upload the press release to multiple social networking sites, news outlets and search engines. These two methods are inexpensive ways of advertising your press release.
Reasons to Write a Press Release
One of the main reasons for creating a press release is for big news occurring at your company, like the hiring of a new CEO. Also accomplishments such as breaking a sales record or winning an industry award should be syndicated across the web. Major sales, promotions and specials are interesting pieces of news that people are interesting in and its good advertising as well as link generation which could result in traffic conversions.
Prior to the Release
Before releasing, you should generate a list of targeted keywords that will help you increase your rank within search engines. Scatter the press release with these keywords but keep the density at the back of your mind. An effective rule of thumb is to use one or two keyword per 100 written words.
Press releases are becoming one of the most effective tools for search engine optimization. Since so many others (including your competition) are utilizing this advantageous method, its time for you to jump on board and start bringing targeted traffic to your site.
(The Hosting News) — This summer, you can be the first to try Kinect for Xbox 360 before it arrives on store shelves Nov. 4. Microsoft Corp. today announced that it is bringing Kinect for Xbox 360 to a city near you through the Kinect Experience mobile demo tour. Throughout the next 14 weeks, the mobile tour will be stopping in 32 cities across North America. From the California State Fair to the Mall of America, the Kinect Experience will let you be among the first to play Kinect games and control your music and HD movies and videos with just your voice or the wave of your hand — no controller required.
Only Kinect for Xbox 360 makes it possible to play in a whole new way by identifying your movement and body position to create a truly immersive entertainment experience. See a ball? Just kick it. Begin a movie by simply saying “Xbox, play,” or browse through a music list with the wave of a hand. With the Kinect Experience Mobile Demo Tour, you can hone your skills before anyone else by playing fun new games, such as “Kinect Sports,” “Kinectimals,” “Kinect Joy Ride,” “Kinect Adventures” and MTV Games’ and Harmonix’s “Dance Central.” Share the fun with family members and friends through photos and video captured at the Kinect Experience and retrieve your videos and photos from the Kinect Experience tour at http://www.Kinect.me, then comment on your experience and share your videos on all of your favorite social networking sites including Facebook.com/kinect.
The full Kinect experience will be available in North America beginning Nov. 4, 2010, and will roll out to additional markets by the end of the year. Visit http://www.xbox.com/kinect and http://www.facebook.com/kinect for more details on how you can be the first to experience Kinect for Xbox 360 games and entertainment come to life in a city near you. Kinect is also available to demo in all four Microsoft Retail Stores, located in Scottsdale, Ariz.; Mission Viejo, Calif.; Denver; and San Diego.
For more information on Kinect, visit http://xbox.com/kinect.
Source: Microsoft Announces Xbox 360 Kinect Demo Tour
(The Hosting News) — This summer, you can be the first to try Kinect for Xbox 360 before it arrives on store shelves Nov. 4. Microsoft Corp. today announced that it is bringing Kinect for Xbox 360 to a city near you through the Kinect Experience mobile demo tour. Throughout the next 14 weeks, the mobile tour will be stopping in 32 cities across North America. From the California State Fair to the Mall of America, the Kinect Experience will let you be among the first to play Kinect games and control your music and HD movies and videos with just your voice or the wave of your hand — no controller required.
Only Kinect for Xbox 360 makes it possible to play in a whole new way by identifying your movement and body position to create a truly immersive entertainment experience. See a ball? Just kick it. Begin a movie by simply saying “Xbox, play,” or browse through a music list with the wave of a hand. With the Kinect Experience Mobile Demo Tour, you can hone your skills before anyone else by playing fun new games, such as “Kinect Sports,” “Kinectimals,” “Kinect Joy Ride,” “Kinect Adventures” and MTV Games’ and Harmonix’s “Dance Central.” Share the fun with family members and friends through photos and video captured at the Kinect Experience and retrieve your videos and photos from the Kinect Experience tour at http://www.Kinect.me, then comment on your experience and share your videos on all of your favorite social networking sites including Facebook.com/kinect.
The full Kinect experience will be available in North America beginning Nov. 4, 2010, and will roll out to additional markets by the end of the year. Visit http://www.xbox.com/kinect and http://www.facebook.com/kinect for more details on how you can be the first to experience Kinect for Xbox 360 games and entertainment come to life in a city near you. Kinect is also available to demo in all four Microsoft Retail Stores, located in Scottsdale, Ariz.; Mission Viejo, Calif.; Denver; and San Diego.
For more information on Kinect, visit http://xbox.com/kinect.
(The Hosting News) – MOL Global today announced a strategic partnership with Facebook that will make it significantly easier and more convenient for millions of people across Asia to purchase virtual goods in online games and applications on Facebook.
Under the agreement, MOL Global’s wholly owned subsidiary MOL AccessPortal will become a payment provider for Facebook Credits. That will enable Facebook members to buy Credits using MOLPoints on Facebook and on MOL’s website, MOL.Com.
In the coming months, Facebook users will be able to obtain Facebook Credits using MOL points purchased through MOL’s network of more than 500,000 outlets, which are mainly in Malaysia, Singapore, Indonesia, Philippines, Thailand, India, Australia and New Zealand. In addition to outlets such as 7-Eleven stores and cybercafes, customers will be able to purchase Credits through MOL’s network of online banks in these countries.
Facebook and MOL will also offer co-branded gift cards at outlets in Malaysia and Singapore that can be redeemed for Facebook Credits.
The partnership makes purchasing Facebook Credits significantly more convenient in Asia, a region where consumers rely heavily on offline prepaid cards rather than credit cards to purchase digital goods and services.
“The relationship with Facebook demonstrates MOL’s growing role as a leading payment provider for social networking sites in Asia, especially in our core countries of Malaysia, Singapore, Indonesia, Philippines, Thailand and India,” said Ganesh Kumar Bangah, group chief executive officer for MOL Global. “Over the last few quarters, we have seen a double-digit increase in payment transactions and payment volume. This partnership continues MOL’s momentum to build the largest end-to-end content, distribution and commerce network in Asia.”
“Working with MOL means we can offer the benefits of Facebook Credits to millions of people in Asia using a payment system that is already widely used and trusted,” said Vaughan Smith, director of business and corporate development at Facebook. “We’re investing in the long-term future of Facebook Credits and we view this agreement as a major opportunity to broaden the availability of a simple, unified currency that can be used in games and applications across Facebook.”
Facebook Credits enable users to buy and spend virtual currency in more than 150 applications on Facebook from many leading developers, eliminating the frustration of having to enter payment details separately for each application. Every month, more than 70 percent of Facebook members engage with applications on Facebook Platform.
Facebook To Partner With MOL Global
(The Hosting News) – MOL Global today announced a strategic partnership with Facebook that will make it significantly easier and more convenient for millions of people across Asia to purchase virtual goods in online games and applications on Facebook.
Under the agreement, MOL Global’s wholly owned subsidiary MOL AccessPortal will become a payment provider for Facebook Credits. That will enable Facebook members to buy Credits using MOLPoints on Facebook and on MOL’s website, MOL.Com.
In the coming months, Facebook users will be able to obtain Facebook Credits using MOL points purchased through MOL’s network of more than 500,000 outlets, which are mainly in Malaysia, Singapore, Indonesia, Philippines, Thailand, India, Australia and New Zealand. In addition to outlets such as 7-Eleven stores and cybercafes, customers will be able to purchase Credits through MOL’s network of online banks in these countries.
Facebook and MOL will also offer co-branded gift cards at outlets in Malaysia and Singapore that can be redeemed for Facebook Credits.
The partnership makes purchasing Facebook Credits significantly more convenient in Asia, a region where consumers rely heavily on offline prepaid cards rather than credit cards to purchase digital goods and services.
“The relationship with Facebook demonstrates MOL’s growing role as a leading payment provider for social networking sites in Asia, especially in our core countries of Malaysia, Singapore, Indonesia, Philippines, Thailand and India,” said Ganesh Kumar Bangah, group chief executive officer for MOL Global. “Over the last few quarters, we have seen a double-digit increase in payment transactions and payment volume. This partnership continues MOL’s momentum to build the largest end-to-end content, distribution and commerce network in Asia.”
“Working with MOL means we can offer the benefits of Facebook Credits to millions of people in Asia using a payment system that is already widely used and trusted,” said Vaughan Smith, director of business and corporate development at Facebook. “We’re investing in the long-term future of Facebook Credits and we view this agreement as a major opportunity to broaden the availability of a simple, unified currency that can be used in games and applications across Facebook.”
Facebook Credits enable users to buy and spend virtual currency in more than 150 applications on Facebook from many leading developers, eliminating the frustration of having to enter payment details separately for each application. Every month, more than 70 percent of Facebook members engage with applications on Facebook Platform.
(The Hosting News) – MOL Global today announced a strategic partnership with Facebook that will make it significantly easier and more convenient for millions of people across Asia to purchase virtual goods in online games and applications on Facebook.
Under the agreement, MOL Global’s wholly owned subsidiary MOL AccessPortal will become a payment provider for Facebook Credits. That will enable Facebook members to buy Credits using MOLPoints on Facebook and on MOL’s website, MOL.Com.
In the coming months, Facebook users will be able to obtain Facebook Credits using MOL points purchased through MOL’s network of more than 500,000 outlets, which are mainly in Malaysia, Singapore, Indonesia, Philippines, Thailand, India, Australia and New Zealand. In addition to outlets such as 7-Eleven stores and cybercafes, customers will be able to purchase Credits through MOL’s network of online banks in these countries.
Facebook and MOL will also offer co-branded gift cards at outlets in Malaysia and Singapore that can be redeemed for Facebook Credits.
The partnership makes purchasing Facebook Credits significantly more convenient in Asia, a region where consumers rely heavily on offline prepaid cards rather than credit cards to purchase digital goods and services.
“The relationship with Facebook demonstrates MOL’s growing role as a leading payment provider for social networking sites in Asia, especially in our core countries of Malaysia, Singapore, Indonesia, Philippines, Thailand and India,” said Ganesh Kumar Bangah, group chief executive officer for MOL Global. “Over the last few quarters, we have seen a double-digit increase in payment transactions and payment volume. This partnership continues MOL’s momentum to build the largest end-to-end content, distribution and commerce network in Asia.”
“Working with MOL means we can offer the benefits of Facebook Credits to millions of people in Asia using a payment system that is already widely used and trusted,” said Vaughan Smith, director of business and corporate development at Facebook. “We’re investing in the long-term future of Facebook Credits and we view this agreement as a major opportunity to broaden the availability of a simple, unified currency that can be used in games and applications across Facebook.”
Facebook Credits enable users to buy and spend virtual currency in more than 150 applications on Facebook from many leading developers, eliminating the frustration of having to enter payment details separately for each application. Every month, more than 70 percent of Facebook members engage with applications on Facebook Platform.
(Gawkwire.com) – Optenet, a pioneer and global leader of enabling SaaS offerings and delivering “on-premise” security solutions, today announced its global strategic partnership with IT security and data protection firm Sophos.
The strategic partnership sees Sophos’ first-class anti-virus scanning functionality fully integrated into Optenet’s flagship Web and Email security offerings including WebSecure (protection against malware and access to illegal or inappropriate web pages); MailSecure (spam detection and prevention solution); and NetSecure, which integrates all Optenet’s security protections into a single solution (anti-spam, web filtering, anti-virus, anti-phishing, anti-spyware, peer-to-peer and instant messaging).
SophosLabs – the blended intelligence behind all Sophos security technologies, including the malware scanning engine within Optenet email and web solutions – analyses 50,000 new malware samples every day.
As today’s threats are more sophisticated, targeted, and fast-moving, it’s critical to stop malware before a specific detection update can be released. Sophos Genotype® malware detection technology proactively blocks families of malware threats and analyses the behaviour of the code before it executes, therefore protecting users from 90 percent of unknown threats.
“The web has become the biggest breeding ground for malware – every few seconds, legitimate websites are being compromised by cybercriminals looking to host their wares,” said Francisco Martin Abreu, President and CEO at Optenet. “The Internet is an essential means for businesses to research, gather, and promote information via blogs and social networking sites, so it’s imperative that end-users are protected at all times. The integration with Sophos’s proactive malware scanning capabilities complements Optenet’s web security offerings which provide existing and future customers the highest level of protection without impeding their end-users’ browsing experience and productivity.”
“From the early stages of discussions, it was evident to both Sophos and Optenet that there was great potential to integrate our technologies,” said Michael Rogers, Vice President of Global Alliance and OEM at Sophos. “Optenet has extensive experience and knowledge working with ISPs and telecom operators and Sophos has long developed proactive security solutions built specifically for the enterprise. Merging Optenet’s security capabilities with our unique malware protection was a natural fit.”
http://www.gawkwire.com/business/optenet_forms_partnership_with_sophos.html
(The Hosting News) – With over 21 billion web pages on the internet, the competition to realize the perfect page rank in each business’s discipline is immense. There are several search engine marketing (Search Engine Optimization) techniques that when mixed can dramatically improve your place on the leading search engines.
In the case of on-line advertising social networking sites have grow to be more and more well-liked and are beginning to be utilized. The majority of people who you recognize will usually be a member of web sites comparable to Twitter and Facebook, each of which is key advertising devices. YouTube is quick changing into effective advertising software that may increase the variety of guests to your website.
One of the foremost makes use of YouTube within search engine optimization is to get your web site into the highest of the Google search engine results (SERPS). YouTube’s hottest videos could be shown in Google’s search outcomes if accurately optimized throughout the YouTube site itself. This will probably seize you another spot in the search engine results supplied you have got entered related keywords, tags and descriptions when uploading your YouTube video.
Another means of utilizing YouTube as a search engine optimization instrument is to embed your YouTube movies into your website content. By embedding videos into your blogs it’s possible that more folks will view your video which will improve its popularity and thus it will be more likely to be shown in search results. Google seems to prefer websites that have embedded YouTube video content and often locations these larger in the search results in contrast to people who have not received embedded YouTube Videos.
An added bonus of creating YouTube movies from an search engine optimization point of view is that upon getting a number of videos you can construct your individual Keyword YouTube Channel to accommodate your movies, this channel incorporates a link to your site so is including to the variety of back links that time to your site.
You will need to remember that no one SEO method will get you to the top of the search outcomes however whenever you correctly mix both On Page and Off Page methods you will note the best possible outcome. web optimization is a science and getting the mix proper is a bit like chemistry, no set formulae is identical and due to this fact it is best to use an experienced search engine optimization firm that may have the ability to create a bespoke search engine optimization solution for your explicit enterprise and goals.
How to use YouTube as a Marketing Channel for your Online Enterprise
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