Round Tale

On an e-commerce website, all font, text, and content should be easy to read, properly formatted and well-presented so the customer is able to make an informed decision about the products the site is selling. Like in any type of business, poor presentation can be the difference between a sale or not.

Small Font can be too Small

One major aspect of good website design and presentation is the font size of the content. The font size is the primary factor as to whether the website is readable and accessible or not. The most important tip is to not make the font size too small. A recent trend is to make the font small which makes the website appear sleek. It also provides more space per page for more content.

Unfortunately this often results in extremely small font sizes. With many platforms besides computers that display these websites, such as cell phones with small screens and projects hooked up to computers, excessively small font will distort the website. This will cause it to be difficult to use.  Most website visitors are extremely impatient so if they cannot read the text, they will move to a site where they can.

How to Adjust the Font Size

It’s correct to set the general font size in the body selector of the style sheet. For example:

Body {

font-size: 100%

}

In general setting the base size for a document to 1em or 100% is the same as setting the font size to the user’s preference. It’s best to avoid sizes smaller than 1 for the actual body of the text unless used with fine print like copyrights.   Once set, other base font sizes can be set by percentage, absolute sizes and relative sizes.

Base Font Setting

The percentage sizing increases or decreases the font size for the new element based on the original size in the main text. Absolute sizes are defined by CSS specifications including xx-small, x-small, small, medium, large, x-large and xx-large.  Finally, relative sizes can be set in either large or small.

Font size can be the difference in a website visitor staying on the page and potentially turning into a sale or leaving. A font size too small can have detrimental effects on the website. Experimenting with font sizes and styles is beneficial, but try to stay close to the default.

One of the biggest priorities when running an online business is website security. Having a secure website will cause your customers to trust your business, thereby boosting sales and increasing your return on investments. The online community is teeming with malicious hackers that are willing to do whatever it takes to penetrate your site’s security and compromise the delicate financial information of your clients. You should have the same fervor when attempting to deter these careless intruders. Most customers will not shop at an online store that is not secure, therefore creating a secure environment is essential in the world of online business. The following 4 tips will help make your website a safer place for your customers to shop.

Strong Administrative Passwords

Protecting your website means protecting the administrative interface. Once a hacker gains access to your site’s administrative interface, they can gain control of your entire online business in a few short steps. Once they’ve access the administrative control panel, hackers can do anything from defacing your website, to committing identity theft or fraud in the name of your business. To prevent hackers from easily gaining access to your website, you’ll want to use strong passwords that are mix of letters and numbers. These alphanumeric password should be at least 10 characters in length. Try to avoid using any commonly used words or names. Also try not to use dates that are significant in your life, as a hacker may be able to access this information.

Firewalls

Firewalls filter information that is transferred to and from your website. By configuring a secure firewall, you’ll be preventing all unauthorized access to your website. Setting an industry standard firewall at the highest possible security preference is one of the best ways you can deter hackers with ease. Remember that simply having a firewall is not enough to keep you site safe. The firewall must be configured properly.

Antivirus

Make sure you use only the best antivirus programs. If your computer contracts a virus, the hacker that distributed this virus could gain access to sensitive information on your computer. Some viruses will install hacking utilities known as KeyLoggers, which record the data inputted from your computer’s keyboard. This means that everything you type is recorded and then sent to the hacker, including your system and website passwords.   It is imperative that you ensure that your antivirus program is regularly updated to the latest definitions. This will help you to protect your computer from hackers who attack your system in efforts of gaining control or information. Simply having an antivirus program installed is not enough. New viruses are created everyday, so it is important to keep your Antivirus program updated regularly.

Security Testing

Once you have all of the above security measures in place, you’ll want to test the security of your website routinely. Try to use a security analyzing tool regularly. These tools will usually find any existing security lapses and assist you in correcting them. Remember that in order to have good website security, these security measures must be practiced regularly.

Blogging has become a common way to publish content and express yourself online.  This popularity is reflected in the countless number of new blogs that go up each day.  No longer do you have to be restricted on who you to run your blog with because you can easily host it yourself on a variety of platforms.  Before creating your blog site and throwing up your first post, there are some important factors that deserve careful consideration.

What Blog Software Will You Use?

There are many blogging applications available to you, with WordPress, Blogger and b2evolution being among the most widely used.  This is all a matter of preference, but it should help to know that WordPress is the most popular of the bunch.  Supported by a large community of developers and users, WordPress is highly customizable through a vast selection themes, widgets and endless plugins.  Regardless of the platform, you may want to put an emphasis on ease of use as some blogging applications are more complex than others.

Free or Paid Blog Hosting?

When making the decision to set up a blog site, you also need to determine if you want a free or paid hosting service.  Free services are abundant and usually do not force you to litter your pages with third-party advertisements like free web hosting offerings.  However, there are some disadvantages you should know about.  Opting for free blog hosting restricts you in terms of features and control, factors that could possibly limit your potential.  If you want to make the most of your blogging experience, it would be best to purchase an affordable web hosting plan that comes with free blog support.  Being that blogging has become such a phenomenon, rest assured that these services are plentiful on today’s competitive market.

Finding a Host

If you decide that paid hosting is the best move for you, the next thing you need to consider is the company that will be hosting your blog site.  In the past, finding a good web host was a rather tedious process that often left prospective customers worn and frustrated.  Things have changed as more resources are now available to aid in your search.  There are numerous sites online that provide side-by-side comparisons of companies offering blog hosting services.  These sites generally tell you the price you will need to pay for the service and the type of blog supported along with other specifications such as the amount of disk space and bandwidth included in the package.  Review sites also make a good source of information, particularly the ones that offer both expert opinions and feedback from real users.

Technology just keeps moving along but it is hard to imagine an internet and World Wide Web without the blog.  This medium is here to stay and will likely evolve with improvements that make the experience even more worthwhile.  If you can find a web hosting solution that provides adequate support for your specific needs, a blog can give you a viable and near flawless connection to the rest of the world.