Round Tale

Previously known as cmPublish, the Clickability Platform is a CMS with a different approach on content management.  Developed by CMS provider Clickability, this platform is delivered on an on-demand basis, as well as full service with the company’s “Innovation as a Service” solution.  Aside from content management, the Clickability Platform also offers analytics, email campaign, web 2.0 and advertising among other functionality.  While there is obviously far more to the Clickability Platform than content management, this is indeed the focal point of the package.

Core Technologies

Though a licensed commercial product, Clickability Platform is based on powerful open-source technologies such as PHP, MySQL and Java.  It utilizes Apache as its web server and Velocity for the templating system.  Even though you have to pay for a license, the leveraging of various popular open-source tools makes Clickability Platform a cost effective CMS product.

Clickability Content

The main content entity in the Clickability environment is the item.  Authors have the ability to create content items by selecting various types of content from the navigation pane.  This CMS gives you a number of different content items out of the box, including jobs, blogs, press releases, case studies and FAQs.  Furthermore, custom content types can be created as well.   The templating system is a major part of the process as it allows you to actually get the content on your web pages.  These templates can be tailored to display numerous types of content in different sections of a single page.  While this feature caters to beginners, Clickability Platform also has something for developers with advanced creation environments and other customizing assets such as stylesheets.

Additional Features

Clickability Platform certainly isn’t short on features.  The package bundles streamlined content management capabilities alongside a host of SEO tools, Web 2.0, capabilities and the following list of features:

Newsletters – Publishers can create a newsletter of content and automatically distribute it to subscribers.  They can also manage mailing lists and have the ability to provide subscribers with double opt-in capabilities.

Advertising - Adverting functionality is tightly integrated into the Clickability Platform.  This allows administrators to create and maintain campaigns as well as all the details that go along with them.  Because ads are considered content pieces, they have targets that provide administrators with a way to track and keep up with the history of their performance.

cmSideKick – Clickability Platform allows you to run your website in the browser and the intuitive cmSideKick in a second frame.  cmSideKick is a utility that enables you to perform deep analyzation of statistics, allowing you to view your site in the administrator mode or selective views to modify certain areas.  This is one tool that you are likely to put to great use in the Clickability environment.

Conclusion

Clickability has come a long way since its days as cmPublish.  However, it has managed to maintain all the basics of content management and received some nice upgrades to compliment the emerging technologies and web trends.  Clickability Platform is definitely a enterprise CMS solution and can help to satisfy the needs of businesses of all sizes.

Many website owners are faced with the challenge of keeping their sites fresh with updated content.  Maintaining a frequently updated site is critical these days as it keeps your visitors intrigued and also appeals to the search engines.  This means that you are likely to rank higher and therefore, generate more quality traffic.  An easy and efficient way to overcome this challenge is to create a database-driven website.

Databases and Website Content

Database-driven sites are powerful because they offer the ability to easily generate fresh, updated content.  For most developers, this is enabled by the combination of PHP and MySQL.  Unfortunately, these technologies can be very complex and will definitely take some time learning.  Thankfully, a FrontPage web hosting solution can empower you to create a database-driven and use it with virtually any database, including MS SQL, Access, Oracle or the open-source MySQL.

Making a Database Connection with FrontPage

To make a database full of information that will be displayed on the website you created with FrontPage, all you have to do is connect it to the data you want it to show.  A database connection is merely a function that allows your page to connect with a database via server-side scripting.  While this could be performed with PHP and MySQL, doing it with FrontPage is much easier.  This is because FrontPage lets you create a template that will modify the content by communicating with the database and automatically creating a new page without any additional coding.

Before getting to the template, the first thing you need to do is manually create a database in an application such as Microsoft SQL Server, Access, Excel or Oracle.  The database may contain customer messages or just about any other content you want inserted on the pages of your website.  After creating the database, set up the template where you want the information to be displayed.   The advantage of having a template in FrontPage is that it gives you the ability to change the content of your page by importing new content from a database without needing to re-code the page itself.  As long as you connect the page to the new content in the database, it will be generated on the server-side whenever your visitors view the page.

To import content, simply choose “File” from the “Tool” bar and open the “Import” menu.  After browsing for the file you want to import, select “Yes” when asked if you to create a connection for it.  That’s basically it.  FrontPage offers a great way to make sure your pages are frequently updated and appealing to your visitors with fresh content.

Summary

You will have to do a little more to truly customize your database-driven site, but FrontPage hosting is so user-friendly, that nearly every task you want to perform is simplified through a wizard or tutorial that goes along with it.  Because FrontPage is such a forgiving tool, even if you do make mistakes, detecting and correcting the problem will be a piece of cake.