Round Tale

(The Hosting News) – Search Marketing Now will present a free webcast “PPC Keyword Research and the B2B Buyer”, featuring Gord Hotchkiss On Tuesday, April 6, at 1 PM EDT.

“PPC Keyword Research and the B2B Buyer” – April 6Registration is open and more information is available at Search Marketing Now.

B2B search marketing is very different from B2C, but not for the reasons one might expect. Three of the biggest challenges for B2B search marketer are:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, where both vendors and prospects agree on the keywords to be used, in B2B, often marketers use their internal “best guess” to set up their keyword lists. This can lead to a disconnect right from the start.

2. Shifting roles through the process – Unlike consumer scenarios, where progression tends to be more linear, in many B2B purchases there’s a significant shift in the people involved and the intent part way through a B2B purchase process. Search marketing strategy must accommodate this shift and provide relevant information to buyers on both sides of it.

3. Risk is the Primary Driver of Intent – In big ticket B2B purchases, risk mitigation is the primary goal of the buyer. There is little or no reward to offset risk. B2B search campaigns have to align with this reality, from the keyword selection through ad messaging to the intended paths on the website.
This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy.

Gord Hotchkiss will share key findings, including:

How to ensure your search ad messaging is designed to mitigate risk and prompt engagement
How to recognize the “Risk Gap” shift and bridge the gap for prospects
 
Following the main presentation, Wordstream will provide examples of successful use of keyword research in B2B search marketing.

Gord Hotchkiss, CEO of Enquiro, is renowned for his eye-tracking studies and for his understanding of searcher behavior. He writes SearchEngineLand.com’s “Just Behave” column and is the author of the new book, The Buyersphere. He is past Chairman and Director of Search Engine Marketing Professionals Organization (SEMPO)and past co-chair of the research and membership committees.

This webcast is sponsored by WordStream. WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI. For more information, visit http://www.wordstream.com

“PPC Keyword Research and the B2B Buyer” Live webcast at Search Marketing Now

(The Hosting News) – Search Marketing Now will present a free webcast “PPC Keyword Research and the B2B Buyer”, featuring Gord Hotchkiss On Tuesday, April 6, at 1 PM EDT.

“PPC Keyword Research and the B2B Buyer” – April 6Registration is open and more information is available at Search Marketing Now.

B2B search marketing is very different from B2C, but not for the reasons one might expect. Three of the biggest challenges for B2B search marketer are:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, where both vendors and prospects agree on the keywords to be used, in B2B, often marketers use their internal “best guess” to set up their keyword lists. This can lead to a disconnect right from the start.

2. Shifting roles through the process – Unlike consumer scenarios, where progression tends to be more linear, in many B2B purchases there’s a significant shift in the people involved and the intent part way through a B2B purchase process. Search marketing strategy must accommodate this shift and provide relevant information to buyers on both sides of it.

3. Risk is the Primary Driver of Intent – In big ticket B2B purchases, risk mitigation is the primary goal of the buyer. There is little or no reward to offset risk. B2B search campaigns have to align with this reality, from the keyword selection through ad messaging to the intended paths on the website.
This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy.

Gord Hotchkiss will share key findings, including:

How to ensure your search ad messaging is designed to mitigate risk and prompt engagement
How to recognize the “Risk Gap” shift and bridge the gap for prospects
 
Following the main presentation, Wordstream will provide examples of successful use of keyword research in B2B search marketing.

Gord Hotchkiss, CEO of Enquiro, is renowned for his eye-tracking studies and for his understanding of searcher behavior. He writes SearchEngineLand.com’s “Just Behave” column and is the author of the new book, The Buyersphere. He is past Chairman and Director of Search Engine Marketing Professionals Organization (SEMPO)and past co-chair of the research and membership committees.

This webcast is sponsored by WordStream. WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI. For more information, visit http://www.wordstream.com

“PPC Keyword Research and the B2B Buyer” Live webcast at Search Marketing Now

(The Hosting News) – Search Marketing Now will present a free webcast “PPC Keyword Research and the B2B Buyer”, featuring Gord Hotchkiss On Tuesday, April 6, at 1 PM EDT.

“PPC Keyword Research and the B2B Buyer” – April 6Registration is open and more information is available at Search Marketing Now.

B2B search marketing is very different from B2C, but not for the reasons one might expect. Three of the biggest challenges for B2B search marketer are:

1. There’s often no common vocabulary for keyword selection – Unlike many consumer categories, where both vendors and prospects agree on the keywords to be used, in B2B, often marketers use their internal “best guess” to set up their keyword lists. This can lead to a disconnect right from the start.

2. Shifting roles through the process – Unlike consumer scenarios, where progression tends to be more linear, in many B2B purchases there’s a significant shift in the people involved and the intent part way through a B2B purchase process. Search marketing strategy must accommodate this shift and provide relevant information to buyers on both sides of it.

3. Risk is the Primary Driver of Intent – In big ticket B2B purchases, risk mitigation is the primary goal of the buyer. There is little or no reward to offset risk. B2B search campaigns have to align with this reality, from the keyword selection through ad messaging to the intended paths on the website.
This webcast will use research from Enquiro’s BuyerSphere Project to show how marketers can gain a better understanding of prospect intent to significantly improve their search strategy.

Gord Hotchkiss will share key findings, including:

How to ensure your search ad messaging is designed to mitigate risk and prompt engagement
How to recognize the “Risk Gap” shift and bridge the gap for prospects
 
Following the main presentation, Wordstream will provide examples of successful use of keyword research in B2B search marketing.

Gord Hotchkiss, CEO of Enquiro, is renowned for his eye-tracking studies and for his understanding of searcher behavior. He writes SearchEngineLand.com’s “Just Behave” column and is the author of the new book, The Buyersphere. He is past Chairman and Director of Search Engine Marketing Professionals Organization (SEMPO)and past co-chair of the research and membership committees.

This webcast is sponsored by WordStream. WordStream provides paid and organic search management solutions, including keyword research and organization tools for continuously optimizing and expanding pay-per click marketing campaigns. WordStream helps advertisers to identify profitable keyword opportunities, eliminate wasteful spending, and increase productivity while helping to improve ROI. For more information, visit http://www.wordstream.com

“PPC Keyword Research and the B2B Buyer” Live webcast at Search Marketing Now

After building a nice looking website, you are ready to market your amazing products and services to the world.  With everything seemingly in place, you are still missing the one ingredient needed to make your business a success – traffic. Without traffic, your venture with an online business is destined to fail quickly.  Luckily, there are quite a few ways you can go about bringing traffic to your site.  Everyone claims to have the secret that unlocks the magical fountain of traffic, but one method that has been tried and proven involves site optimization.  There are many tools available to help you along the way and below are five of the very best.

1.) SEO Book – Founded by Aaron Wall, one of the true SEO experts, this site makes a great resource for learning about optimization and moving your site in the right direction.  Here you can find all the tools need to help you become familiar with virtually every aspect of the game.  As a member of SeoBook.com, you are a part of a tight-knit community that will mold you into a better search engine marketer.

2.) Submit Ease – This is a powerful software tool that bundles article directory submission and website directory submission into a single user-friendly package.  With Submit Ease, article syndication is easy, and you can submit your site to more than 600 article directories. 

3.) Bookmarking Demon – This is a tool every internet marker should have in their bag of tricks.  It is a fully automated pinging and social bookmarking software program that can help you create an unlimited number of backlinks.  With the free upgrades and all the advantages it offers, many users find Bookmarking Demon to be worth every penny.

4.) Animoto - When it comes to the web, you don’t have to be a expert with a video camera just to incorporate video into your site.  Animoto is a great tool that gives you the power to create movie style trailers from the photos you upload to your site.  You have the option to choose from various default music themes or upload your own.  This is all made simple through an easy to use interface.  Simply upload your photos, choose the music, enter some text and the system does the rest.

5.) Tube Mogul – Video sharing has become one of the most effective ways to attract targeted traffic in fast and cost efficient manner.  Tube Mogul makes an ideal tool as it allows you to distribute your video content to several sharing platforms, including YouTube, Meta Café and MySpace.  Best of all, this tool is absolutely free to use.

6.) Keyword Elite - This is a great research tool that can help you save a lot of time when looking for keywords.  Keyword Elite also integrates with other tools such as Keyword Discovery and Word Tracker, allowing you to truly maximize your researching efforts.  It lets you find out which keywords your Google Awords competitors are using and where their sites rank in terms of optimization.  The Keyword Elite tool is like having your very own virtual researcher.