Round Tale

(The Hosting News) – Hostway Corporation, the global Web services leader, announced today that it has bundled Instant Business Broadcast, a service that submits a business profile to 10 of the most popular online directories plus Newsletter Broadcast, a robust email marketing platform into its Web hosting plans.

“We want to make it easy for the small businesses we serve to attract new customers and keep them coming back. That’s why we’ve made Instant Business Broadcast and Newsletter Broadcast easy to use and free with our Web hosting plans,” said John Lee, senior vice president of small business hosting. “Instant Business Broadcast attracts new customers by getting small businesses in front of more people when they’re searching online. Newsletter Broadcast lets a small business stay connected with its customers through newsletters and email marketing campaigns.”

With Instant Business Broadcast, a customer enters his or her business information into one form. Hostway formats the profile and submits it to 10 of the most popular online directories, including Google Maps, Yahoo! Local, Bing and Yellowpages.com. The profile can include a link to the business Web site or serve as a stand-alone Web presence with all of the information people need to buy from the business.

Newsletter Broadcast is a simple interface for creating and managing email marketing campaigns. Users can plug their information into a template or upload their own HTML code and send it to a list of subscribers and track its success using the application.

These two features were rolled out this year as part of Hostway’s ongoing mission of helping small businesses succeed. While most Web hosting companies charge for their directory listing service, Hostway is offering it free with any Web hosting package. Learn more by visiting hostway.com.

Hostway Adds Directory Listings and Email Marketing to Its Web Hosting Plans at No Extra Charge is a post from: Hosting News and Reseller Web Hosting information.

(The Hosting News) – Hostway Corporation, the global Web services leader, announced today that it has bundled Instant Business Broadcast, a service that submits a business profile to 10 of the most popular online directories plus Newsletter Broadcast, a robust email marketing platform into its Web hosting plans.

“We want to make it easy for the small businesses we serve to attract new customers and keep them coming back. That’s why we’ve made Instant Business Broadcast and Newsletter Broadcast easy to use and free with our Web hosting plans,” said John Lee, senior vice president of small business hosting. “Instant Business Broadcast attracts new customers by getting small businesses in front of more people when they’re searching online. Newsletter Broadcast lets a small business stay connected with its customers through newsletters and email marketing campaigns.”

With Instant Business Broadcast, a customer enters his or her business information into one form. Hostway formats the profile and submits it to 10 of the most popular online directories, including Google Maps, Yahoo! Local, Bing and Yellowpages.com. The profile can include a link to the business Web site or serve as a stand-alone Web presence with all of the information people need to buy from the business.

Newsletter Broadcast is a simple interface for creating and managing email marketing campaigns. Users can plug their information into a template or upload their own HTML code and send it to a list of subscribers and track its success using the application.

These two features were rolled out this year as part of Hostway’s ongoing mission of helping small businesses succeed. While most Web hosting companies charge for their directory listing service, Hostway is offering it free with any Web hosting package. Learn more by visiting hostway.com.

Hostway Adds Directory Listings and Email Marketing to Its Web Hosting Plans at No Extra Charge is a post from: Hosting News and Reseller Web Hosting information.

Most online marketing approaches are risky and unfortunately, many of them will not result in the increased website traffic you desire.  Today’s internet marketing firms will try to sell you on everything from pop-up ads to mass email campaigns, both of which people tend to find very annoying.  Being that an email campaign is more like spam distribution and pop-up advertisements are so aggravating they could actually cause you to lose customers, investing in such marketing solutions just might equate to throwing money out the window.  Instead of wasting money on these risky strategies, perhaps you should focus on something that actually works – search engine optimization.

Boost Traffic the Natural Way

It is a proven fact that the most effective way to reel in targeted traffic and potential customers is through the search engines.  A number of studies show that nearly 90% of first-time visitors find their way to a website via search engines powered by internet brands such as Google and Yahoo.  You yourself are probably in this high percentile of web surfers who bypass all the pop-ups, spam messages and PPC ads by relying on the convenient search box to find the content you seek.  Search engines offer a consistent stream of targeted website visitors and in most cases, leveraging this traffic is absolutely free.  What you have to do is make sure your content is relevant to the search results because if it isn’t, visitors will likely be very disappointed when landing on your site.   If you keep this is mind when optimizing your site, the search engines will reward you with increased traffic of excellent quality.

When Users Search, Everybody Wins

Search engine traffic results in a win-win situation for anyone trying to promote a website or business online.  Improving your volume of traffic does take a lot of money or hard work for that matter.  All that is required of you is good site optimization.  Despite the millions of active domains throughout the world, an alarming number of web pages are not indexed by the major search engines for the simple fact that most of them are not optimized correctly, or not optimized at all.  Unless you have a winning marketing strategy that simply cannot fail, this makes it very difficult for anyone to find your website.  Though it can be a challenge, optimizing a website is also something that can be done by an individual with little to no marketing knowledge.

Believe it or not, the search engines want to send you as much traffic as possible.  This is because the more users who find the content they want, the more they will rely on that search engine and recommended it to others.  The actual search engine benefits tremendously as these recommendations lead to increased popularity and advertising revenues.  Search engines can be an excellent resource that helps internet users find what they desire and provide you with the targeted traffic needed to keep your site alive.

Denver, Colorado – (The Hosting News) – May 18, 2009 – Web hosting, application hosting and Software as a Service (SaaS) provider, Verio, has debuted the launch of its new online destination community, Websites.com, designed to assist small businesses grow an online presence.

Websites.com is devoted to providing resources and sharing best practices for website planning, building, hosting and marketing specifically designed for the SMB. All in an effort to help SMBs become more successful online, Websites.com provides educational and informational content, offers peer-to-peer networking and collaboration and also gives SMBs the opportunity to contribute content to a network of small businesses around the world.

Ray Boggs, vice president of SMB Research for IDC remarked, ”Now more than ever, SMBs are looking for resources that will help them grow their business and increase revenues. Smaller companies are interested in leveraging the reach of the Internet to appeal to new prospects and strengthen relations with existing customers but only about half of small businesses have a website with a dedicated domain name. Many firms just don’t know where to go for more information. Websites.com capitalizes on the Internet to bring together SMBs and provide access to valuable resources and business building tools that can make all the difference in a challenging economic climate.”

Websites.com provides SMBs with resources including:

Tips on Building Websites – tips on ‘Doing it Yourself,’ How to Build an Ecommerce Site, Complete Website Planning and more.

Tips on Marketing Websites – how to use tools like Search Engine Optimization, Social Media and email campaigns to market your website globally.

Tips on Hosting Websites – help on how to choose the right hosting provider and the various hosting options available to you in the marketplace.

SMB Blog – covering timely topics for SMBs such as ‘How to Increase Your Website Sales with One Simple Change’ and ‘The Importance of Cloud Computing for SMBs.’

Kazutaka Kobayashi, director, global strategy and marketing for Verio noted, ”The Internet is a valuable tool for many SMBs but there is a lot of information out there for them to review. Websites.com has been designed as a resource exclusively for SMBs to help them increase efficiencies and utilize technology to extend their global reach and strengthen their online presence.”

Over the next few months, Websites.com will be launching additional resources for SMBs including promotional offers, a ‘Find a Vendor directory’ and an ‘Ask the Expert’ Forum to address SMB specific inquiries.

Verio is the leading provider in delivering online business solutions to SMBs worldwide. Distributed through its global network of viaVerio channel partners, Verio’s solutions provide web hosting, application hosting and SaaS that enables SMBs to drive online success. Verio is a subsidiary of NTT Communications, one of the largest companies in the world and supports its operations with their highly reliable and scalable Global IP Network providing customers and partners with access to business solutions in more than 200 countries. In January 2009, Verio was named ‘Best Web Hosting Company 2008′ by HostReview.com.

For more information, please visit: www.verio.com.

Denver, Colorado – (The Hosting News) – May 18, 2009 – Web hosting, application hosting and Software as a Service (SaaS) provider, Verio, has debuted the launch of its new online destination community, Websites.com, designed to assist small businesses grow an online presence.

Websites.com is devoted to providing resources and sharing best practices for website planning, building, hosting and marketing specifically designed for the SMB. All in an effort to help SMBs become more successful online, Websites.com provides educational and informational content, offers peer-to-peer networking and collaboration and also gives SMBs the opportunity to contribute content to a network of small businesses around the world.

Ray Boggs, vice president of SMB Research for IDC remarked, ”Now more than ever, SMBs are looking for resources that will help them grow their business and increase revenues. Smaller companies are interested in leveraging the reach of the Internet to appeal to new prospects and strengthen relations with existing customers but only about half of small businesses have a website with a dedicated domain name. Many firms just don’t know where to go for more information. Websites.com capitalizes on the Internet to bring together SMBs and provide access to valuable resources and business building tools that can make all the difference in a challenging economic climate.”

Websites.com provides SMBs with resources including:

Tips on Building Websites – tips on ‘Doing it Yourself,’ How to Build an Ecommerce Site, Complete Website Planning and more.

Tips on Marketing Websites – how to use tools like Search Engine Optimization, Social Media and email campaigns to market your website globally.

Tips on Hosting Websites – help on how to choose the right hosting provider and the various hosting options available to you in the marketplace.

SMB Blog – covering timely topics for SMBs such as ‘How to Increase Your Website Sales with One Simple Change’ and ‘The Importance of Cloud Computing for SMBs.’

Kazutaka Kobayashi, director, global strategy and marketing for Verio noted, ”The Internet is a valuable tool for many SMBs but there is a lot of information out there for them to review. Websites.com has been designed as a resource exclusively for SMBs to help them increase efficiencies and utilize technology to extend their global reach and strengthen their online presence.”

Over the next few months, Websites.com will be launching additional resources for SMBs including promotional offers, a ‘Find a Vendor directory’ and an ‘Ask the Expert’ Forum to address SMB specific inquiries.

Verio is the leading provider in delivering online business solutions to SMBs worldwide. Distributed through its global network of viaVerio channel partners, Verio’s solutions provide web hosting, application hosting and SaaS that enables SMBs to drive online success. Verio is a subsidiary of NTT Communications, one of the largest companies in the world and supports its operations with their highly reliable and scalable Global IP Network providing customers and partners with access to business solutions in more than 200 countries. In January 2009, Verio was named ‘Best Web Hosting Company 2008′ by HostReview.com.

For more information, please visit: www.verio.com.